Aloha Friday-The Malasada - Melissa Schroeder

Aloha Friday-The Malasada

One of my favorite things about shopping at Aloha Swap Meet are the Malasadas. We would go early in the morning with the Kama’aina (natural born Hawaiians) and grabbing a cup of Kona and a malasada was one of my favorite things to do. And, if you have ever been to Hawaii, you know the one place that is the best to get them is LEONARD’S.

It was founded by Leonard Rego in 1952. He was the grandson of Portuguese immigrants who started at the Snowflake Bakery, then opened is own place. He wanted to incorporate some of his own traditions in the bakery menu and so malasadas came to Hawaii.

So those of you who have never had the delight of having one want to know what they are?

Well, they are a bit like donuts, fried sweet dough, but they are formed in balls. Then, when done, they are rolled in sugar or cinnamon. Now, they have fillings to go with that including fruit and pudding.

They even have the Malasadamobiles that are out and about on Oahu AND they just opened in Japan.

While they do have a malasada mascot that looks, well…okay I won’t be bad about it, but it is small, round and brown…I don’t care. When I return to Hawaii in January, we will be making a trip to Leonard’s I am sure:)

They have some really goofy TV commercials they have posted from year’s past including a Hawaii 5-0 one, lol.

Categories: Miscellaneous

5 Comments on “Aloha Friday-The Malasada

  1. They look so yummy. If I ever get to Hawaii (it’s on my bucket list), I will definitely move in to Leonard’s 🙂

  2. I have eaten malasdas all my life. I am of Portuguese descent and my Vovo use to get them every Sunday morning. Here in SE MA they are not round or with fillings. Here they are flat and have tons of sugar on them. You can only get them on the weekends Because the Portuguese bakery’s make them for Sundays. At my church they make them once a month and sell them. It is a huge fundraiser. Attendance is up on Malasadas Sunday.

    1. Some of them are kind of flat in Hawaii too. They sell them at the fairs too and always have the longest lines.

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